This new website showcases the stories of the WCU community. The site provides a digital space for content marketing articles, news, and announcements to live together- a space previously unpossessed by the university. I designed an entirely new navigation experience and page layouts for this site.
Designing the page layouts included creating a landing page which displays a diverse set of static and feed-based content. This content includes:
- recently published stories
- stories featured from certain categories
- static promotional sections spotlighting university strengths
- video content
- user-generated-content competitions
- application campaign drivers
- a 'Photo of the Week' section that highlights the visual appeal of the university campus
To create visual distinction between the WCU Stories site and the main wcu.edu website, I leveraged the university's secondary brand color palette along with its primary purple color.
I designed the layout for the story category landing page and subsequent paginated pages. The most recently published story in the category displays with a featured-story treatment, followed by 50% width story display for the next two stories. Subsequent, older stories recieve the smallest treatment in the visual hierarchy, but remain easy to browse.
I designed all pages of the site to be responsive, including the story feed pages shown here.