About Me

I enjoy crafting new brands, creating web designs, and writing code to bring them to the web.
portrait photograph of Haley Hopper wearing glasses and a soft smile

I am a web designer, front-end developer, and graphic designer. I have more than 12 years of experience in various areas of design including web, digital, and print design, and have more than eight years of service in the higher education landscape. Here's my LinkedIn profile, if you're interested.

I enjoy the complex artistry of design and the structure and exactness of front-end code. I crave organization and I'm motivated by helping others achieve their goals.

These days, I spend the majority of my working time supporting the style, structure, functionality, and technical advancement of an enterprise-wide university website with 200+ CMS editors, as well as designing and building new pages and sites for high-level initiatives. I am open to taking on additional projects, especially if they allow me to explore new topics! Inquire if you'd like to discuss your project.

I like good paper, home DIY projects, and strawberry cheesecake. (And I don't think that fruit should be on pizza.)

Honors

  • 2022 - Gold in “Institutional Directory”, Education Digital Marketing Awards, Ohio University Building Directory
  • 2022 - Gold in “Development Website”, Education Digital Marketing Awards, OHIO Give website and fund exploration tool
  • 2022 - Silver in “Institutional Website”, Education Digital Marketing Awards, Ohio University Homepage
  • 2022 - Merit in “Microsite”, Education Digital Marketing Awards, Experience OHIO website, exploration tool, and homepage integration
  • 2019 - Honorable Mention in “Website”, University & College Designers Association, Belcher Memorial Website
  • 2018 - Grand Award in “Diversity Programs”, Council for Advancement and Support of Education - District III, Diversity Dialogues Website

Skills

Web Strategy

  • Web Project Management
  • User Experience
  • Information Architecture
  • Search Engine Optimization
  • Web Migration
  • Enterprise-wide Websites
  • Centralized Site Management
  • User Testing
  • Content Management Systems
  • Web Content Assessment
  • Higher Education Websites

Web Development

  • Responsive Development
  • HTML
  • CSS
  • Web Accessibility
  • Drupal CMS
  • Javascript Implementation
  • Twig
  • Git
  • HTML Email Development & Email Marketing Systems

Web Design

  • Responsive Web Design
  • Brand-aligned Website Design
  • User Interface Design
  • Low-fidelity prototyping
  • High-fidelity prototyping
  • HTML Email Design

Branding

  • Brand Identity
  • Brand Exploration
  • Logo Design
  • Brand Collateral
  • Style Guide Creation
  • Print Design

Software

  • Adobe XD
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • GitHub Desktop
  • Github.com
  • Drupal CMS
  • Wordpress
  • Weebly
  • Wix
  • OmniUpdate Campus
  • Bootstrap Framework
  • Visual Studio Code
  • Brackets
  • Teamwork
  • InMotion Ignite
  • Slack
  • Zoom
  • Microsoft Teams
  • Emma
  • Campaign Monitor
  • MailChimp
  • Google Workspace Apps
  • Microsoft Office Suite

Personal Facts

Haley and Haley, the penguin, at the aquarium.
page design showing a full experience layout
Last updated on March 27, 2023